Company Re-brand
Located on the picturesque Rottnest Island, this unique store leverages its isolated setting to stand out in a competitive market.
As a sought-after destination for both locals escaping for a weekend and international visitors, as well as a favoured retreat for the wealthy and celebrities, Rottnest Island offers an ideal backdrop for a one-of-a-kind shopping experience.
The store strategically targets products that are in demand yet unavailable elsewhere on the island, filling a niche between the essentials found in the general store and
the luxury fashion items offered by boutique shops.
the luxury fashion items offered by boutique shops.
By doing so, it provides a curated selection that appeals to the diverse tastes and needs of its exclusive clientele, making it an essential stop for anyone visiting this iconic destination.
The primary logo features display fonts inspired by organic and natural elements. The customised display font has fluid curves and distinctive shapes, evokes the essence of water. It has been customised to create a cohesive and fun aesthetic, appealing to a broad audience, especially the younger generation who are key in driving organic marketing. The tagline utilises a strong, bold retro display font, perfect for headings, taglines, and other bold statements. This logo will serve as the primary design for displays like signage, presented in a simplified version for clarity and impact.
This logo serves as a complement to the primary logo, offering a more detailed and intricate design that incorporates an illustration of the shop building and footprints symbolising a wanderer or gypsy spirit.
It includes a tagline, making it a clever marketing tool ideal for merchandise such as shirts, hats, stickers, and bags. This design is particularly appealing to the younger generation, adding character and flair to various items and creating a visual identity that people will proudly display while exploring the island.
The design of the shop building will be featured in marketing collateral that will be distributed off the island as part of a brand awareness and marketing strategy.
This brand pattern features custom illustrations that highlight key attractions of the island while evoking a fun, summer vibe. Elements such as quokkas, items sold in your store, and the Rottnest Island daisy are included. These illustrations can also be used individually as custom icons, which you will see in the Instagram page mockup on the next page. The patterns are versatile assets for enhancing your brand across various applications, including your website, tissue paper, bags, stickers, Hawaiian-style shirts, and more.
This badge logo is designed for compact or square displays, making it perfect for stickers and merchandise.
The design features the iconic island lighthouse, positioned on a shell illusion that incorporates elements of the island, sand, and sea. This logo is an addition to use for merchandise.
Brand Messaging
Island Gypsy stands out as the go-to destination for unique, island-specific gifts and souvenirs that you can’t find anywhere else on Rottnest Island. The store blends the charm and essence of the island with custom, affordable, high-quality products that appeal to both locals and tourists. By offering a curated selection that captures the spirit of Rottnest Island, providing visitors with memorable, one-of-a-kind items that embody their island experience.